Taught in English
Competency, innovation, capacity to react: strategic assets in international competition!
Enroll for the "International Trade and Food Products Marketing" Masters, a course accredited by the French "Conférence des Grandes Ecoles", created in 1982 to respond to the growth within the food products sector in France.
The food and drink industry is a key sector of the economy. Yet the industry remains characterized by a relative shortage of managerial staff. The significant reinforcement of executive potential is thus becoming a necessity, because of the pressure of several factors: CAP reform, enlargement of the EU, ongoing WTO negotiations, and all this against a backdrop of increasingly globalized and intensified competition.
Become an executive in international business, export and marketing sectors.
The food processing industry needs executives specialised in export, marketing and commerce, with a sound knowledge of the marketplace and its international context.
You will be recruited for your expertise and your ability to bring producers to specific markets.
Learning outcomes
Upon course completion, the future executives in "International trade and food products marketing" will:
- have developed an expertise in international trade, finance and law
- be capable of finding openings within developing world markets and creating marketing strategies
- understand the basics of agro-industry development
- have mastered languages and have a multicultural European dimension, with 2 training modules in Brussels and Barcelona.